About Us

Our mission
The Change for Sam initiative was formed by a group of community members and family violence service providers in the wake of the tragic death of local Phillip Island resident Samantha (Sam) Fraser.

The Change for Sam initiative includes representatives from a broad range of local community service organisations, local businesses, and, most importantly, it partners with community members and Sam’s family and friends. It is driven by the community, with the aim of preventing such deaths in the future.

As part of our vision to have a community free from gendered violence, the initiative has identified two primary goals; to implement a comprehensive plan to prevent family violence against women and children, and to create an integrated service system to respond to incidents of family violence when they do occur.

We are continuing to develop an innovative network for family violence services, including prevention, counselling and response, to better engage with and support the community and each other, to identify service gaps and better align delivery of services.
Our partners
The Change for Sam initiative is supported by the following organisations:
Remembering Sam
Sam was a Phillip Island local. She was a psychologist, mother, daughter, sister and friend to many. She was also a very involved community member who was passionate about addressing the challenges of family violence, changing both the fragmented and difficult pathways she walked to make things easier for future women affected by abuse. Sam was murdered by her ex-husband, the father of her children.

Sam should not be defined by the day of her death; instead, she should be remembered for the warm, wonderful, kind, caring, strong woman that she was. Together, we can all contribute to the change that Sam so dearly desired.
Friends of Sam
Change for Sam is supported by the following local organisations:

G'day Tiger

Local café in Cowes known for great coffee, sensational sandwiches and good company.

Learn more >

Phillip Island Chocolate Factory

The sweetest place in all of Newhaven, PICF is a celebration of all things chocolate.

Learn more >

Bank Cowes

The Cowes branch of Australia's leading provider of integrated financial services.

Learn more >

CPK McLaren Motorbody

Award-winning, family owned and operated motor vehicle repair business in Leongatha.

Learn more >

Small Change Big Change

Mental health advocates dedicated to building resilience in young Australians.

Learn more >

Cowes Coastal Candles & Decor

Hand-poured, natural and vegan soy wax candles (and more!) made locally in Cowes.

Learn more >

Phillip Island local community members

Our families, friends and neighbours who make up our incredible community.

Past Events